Our Mission

MeePlus was founded in 2023 by Lora and her husband Toby, based in Hong Kong. We create premium leather notebooks designed to inspire self-reflection, personal growth, and the pursuit of a more mindful, organized life. Our name, “MeePlus,” reflects our mission to help you become the best version of “me”—a “me plus.”

The Founders' Story

Lora, one of our co-founders, has always loved planners. Since high school, she has used notebooks for journaling, note-taking, and scheduling—discovering how paper helps slow down the mind and bring clarity.

Toby brings over a decade of experience in leather crafting and previously ran a 10-person workshop specializing in handmade leather goods.

In 2023, they decided to focus the workshop entirely on producing genuine leather notebooks, combining their passions to create premium products that support organization, creativity, and self-expression.

What MeePlus Is Here to Solve

Modern, ADHD-Like Brains Struggle With Traditional Notebooks

Today’s world forces our minds into an ADHD-like state — constant notifications, fragmented information, shorter focus spans, and difficulty getting started.

Traditional notebooks unintentionally make this worse: one mistake feels like failure, pages get messy, and fixed formats can’t keep up with how fast life changes.

Many people give up after just a few pages, not because they lack discipline, but because the tool no longer fits the way the modern brain works.

The Slimpad Removes Pressure and Adapts to Your Mind

We designed the MeePlus Slimpad to remove the friction that makes people quit.

Every page can be added, removed, or reorganized, so your notebook stays clean, relevant, and aligned with your current life — not your old clutter.

No fixed dates, no rigid structures, no guilt if you skip a day.

The Slimpad gives you a system that bends with your thinking, instead of forcing you into a format.

We Didn’t Stop There: Extra Features That Make Slimpad Even More ADHD-Friendly

Beyond flexibility, we built thoughtful details that make writing easier for busy, easily-distracted minds:

  • Thin 11mm Krause rings for smooth writing on both pages
  • Lay-flat design that’s always ready when you are
  • Lightweight and portable for capturing ideas instantly
  • Modular refills and accessories to refresh your system anytime
  • Vegetable-tanned leather that develops a meaningful patina over time

These elements create a notebook that’s not only functional, but also motivating, engaging, and easy to stick with.