Our Mission

MeePlus was founded in 2023 by Lora and her husband Toby in Hong Kong, with a singular vision: to create leather notebooks that inspire self-reflection, nurture personal growth, and encourage a more mindful, organized life. Our name, "MeePlus," embodies this mission—to help you become the best version of "me"—a "me plus."

The Founders' Journey

Lora, one of our co-founders, has always been drawn to the quiet power of paper. Since high school, she’s used notebooks for journaling, note-taking, and scheduling, finding in their pages a space to slow down, reflect, and organize her thoughts. Toby, with over a decade of expertise in leather crafting, brings a deep mastery to his work. Having previously run a workshop specializing in handmade leather bags and accessories, Toby’s craftsmanship is rooted in attention to detail and an appreciation for timeless quality. Together, they combined their passions and expertise to create a premium leather notebook that helps people not only stay organized but also foster creativity and self-expression.

Why We’re Passionate About the Leather Ring Binder

The Challenge of Paper in a Digital World

At MeePlus, we understand the struggle of maintaining a paper habit in a world that constantly competes for our attention. Despite its timeless benefits, many find it hard to stick with traditional notebooks due to:

  • Perfectionism, where even the smallest mistake prompts us to tear out the page.
  • The restlessness of ADHD, causing us to abandon a notebook after just a few pages, feeling disconnected from the content.
  • The frustration of disorganized notes, where everything blends together, making it difficult to retrieve past thoughts.

The Ring Binder: A Solution for ADHD and Perfectionism

As someone who personally experiences both ADHD and perfectionism, Lora spent years searching for a solution that would make it easier to stay connected to the act of handwriting. That’s when she discovered the ring binder—an elegant solution that offered the flexibility she needed:

  • The ability to easily remove pages that no longer served her, clearing her mind and relieving the burden of unnecessary thoughts.
  • The freedom to rearrange pages, grouping related ideas together in a way that made sense to her. For those with ADHD, this flexibility becomes a lifeline, enabling us to stay organized without feeling confined by rigid layouts. This simple change reduces frustration and overwhelm.
  • Repurpose any notebook at any time without the anxiety of having to finish one before starting another.
  • When referencing previous notes, there’s no need to flip back and forth—simply remove the relevant pages and lay them side by side to continue seamlessly.
  • Say goodbye to cumbersome indexes—there’s no need to search endlessly for notes. Everything is easily accessible, making it simple to find exactly what she needs.


We Didn’t Stop There: Enhancing Comfort, Portability, and Personalization


Many ring binders on the market are bulky and uncomfortable to write in, MeePlus tries to offer a more seamless experience.

  • Writing Comfort: Featuring a slim 11mm Krause ring, the notebook ensures a smooth, uninterrupted writing experience, even on the left side of the page. The design makes writing effortless, no matter your style.
  • Portability: With its compact 11mm Krause ring, the notebook is lightweight and easy to carry, allowing you to jot down ideas and inspiration whenever they strike.
  • Customizable to You: Choose from a variety of materials, colors, and accessories to personalize your notebook. The Italian vegetable-tanned leather cover ages beautifully, developing a unique patina over time. This evolving texture transforms your notebook into a timeless companion that keeps your creativity flowing and your interest sustained.