Privacy policy
PRIVACY POLICY
Effective Date: July 17, 2026
Last Updated: July 17, 2026
1. ABOUT THIS PRIVACY POLICY
MeePlus is operated by ZENFLOW TRADING CO ., LIMITED, a company incorporated in Hong Kong SAR (“MeePlus,” “we,” “us,” or “our”).
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:
- visit or interact with our website at https://mee-plus.com;
- create or use a customer account;
- place or attempt to place an order;
- contact us by email, online form, chat, social media, or another communication channel;
- subscribe to our marketing emails;
- participate in our loyalty or referral program;
- submit a product review, photograph, video, or other content; or
- otherwise interact with our products and services.
For the purposes of applicable privacy and data protection laws, ZENFLOW TRADING CO ., LIMITED is the controller, business, organisation, or data user responsible for the personal information described in this Privacy Policy, as applicable.
Controller details
Legal name:
ZENFLOW TRADING CO ., LIMITED
Trading name:
MeePlus
Place of incorporation:
Hong Kong SAR
Privacy contact:
Privacy Officer
Email:
toby@mee-plus.com
Website:
https://mee-plus.com
2. PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on how you interact with us.
2.1 Information You Provide Directly
Contact information
We may collect:
- your name;
- billing address;
- shipping address;
- email address;
- telephone number; and
- country or region.
Order and transaction information
We may collect:
- products ordered;
- product options and customisation selections;
- order number;
- purchase amount;
- currency;
- discounts and promotional codes;
- billing and shipping information;
- shipping method;
- delivery and tracking information;
- returns, refunds, replacements, warranties, and disputes; and
- communications relating to your order.
Payment information
Payments may be processed by Shopify Payments, Shop Pay, PayPal, payment card networks, banks, and other payment or financial service providers.
We generally do not directly collect or store complete payment card numbers. Payment providers may collect payment details, billing information, transaction identifiers, fraud indicators, and other information required to process and verify payments.
Customer account information
If you create or use a customer account, we may collect:
- your contact details;
- customer account identifiers;
- saved addresses;
- order history;
- account preferences; and
- information relating to account access and authentication.
Product customisation information
When you request engraving, personalisation, or another customised product option, we may collect:
- names;
- initials;
- engraving text;
- selected fonts;
- uploaded images;
- custom instructions;
- product selections; and
- other information that you choose to submit.
Please do not include sensitive or confidential personal information in customisation instructions unless it is necessary for your request.
Customer service information
When you contact us, we may collect:
- the content of your message;
- email correspondence;
- chat messages;
- photographs or videos you send;
- information about product, order, payment, or delivery issues; and
- other information you choose to provide.
Marketing and form information
When you subscribe to our newsletter, complete a form, or participate in a promotion, we may collect:
- your name;
- email address;
- marketing preferences;
- consent records;
- form responses; and
- information about your interaction with our emails.
Reviews and user-generated content
If you submit a review, photograph, video, or other content, we may collect:
- your name or chosen display name;
- email address;
- order verification information;
- product rating;
- review text;
- uploaded photographs or videos; and
- your responses to review invitations.
Loyalty and referral information
If you participate in our loyalty or referral program, we may collect:
- loyalty account details;
- points and reward activity;
- order history;
- referral codes;
- referral relationships;
- reward redemptions; and
- information needed to prevent fraud or misuse of the program.
2.2 Information Collected Automatically
When you visit or interact with our website, we and our service providers may automatically collect information including:
- IP address;
- approximate location based on IP address;
- browser type;
- device type;
- operating system;
- device and advertising identifiers;
- language and time zone;
- referring website, advertisement, or source;
- pages and products viewed;
- searches performed;
- links and advertisements clicked;
- items added to or removed from your cart;
- checkout and purchase events;
- session activity;
- cookie and pixel identifiers;
- email delivery, open, and click information;
- website performance and error information; and
- security, fraud, and access-control information.
We may use IP- and country-based tools to detect suspicious activity, enforce geographic restrictions, protect our website, and prevent fraud or abuse.
2.3 Information Received from Other Sources
We may receive personal information from:
- Shopify and its affiliated services;
- Shopify Payments and Shop Pay;
- PayPal;
- banks, payment card networks, and payment processors;
- shipping carriers, postal operators, customs service providers, and tracking platforms;
- Meta, including Facebook and Instagram;
- Google, including Google Analytics, Google Ads, and Google & YouTube;
- Klaviyo;
- Judge.me;
- BON Loyalty;
- 17TRACK;
- Shopify Forms and Shopify Messaging;
- social media platforms;
- security and fraud prevention providers; and
- other service providers involved in operating our business.
3. HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes.
3.1 Providing Products and Services
We may use personal information to:
- process and fulfil orders;
- process and verify payments;
- arrange shipping, customs clearance, tracking, and delivery;
- create and manage customer accounts;
- provide requested product customisation;
- communicate with you about your order;
- process returns, refunds, replacements, and warranty requests; and
- provide customer support.
3.2 Operating and Improving Our Website
We may use personal information to:
- operate and maintain our website;
- remember preferences and cart contents;
- provide customer account features;
- improve search and product discovery;
- understand how customers use our website;
- measure website and product performance;
- diagnose technical problems;
- improve our products and services; and
- personalise website content and recommendations.
3.3 Marketing and Advertising
Where permitted by applicable law, we may use personal information to:
- send marketing emails;
- measure email delivery, opens, clicks, and purchases;
- analyse advertising performance;
- create advertising audiences;
- personalise advertisements;
- display advertisements based on website activity;
- measure whether an advertisement resulted in a visit or purchase; and
- understand how customers interact with our website and advertisements.
Where consent is required, we use non-essential cookies, advertising pixels, and similar technologies only after consent has been obtained.
You may withdraw marketing consent or change your cookie preferences as described in this Privacy Policy.
3.4 Reviews, Loyalty, and Referrals
We may use personal information to:
- send post-purchase review invitations;
- verify that a reviewer purchased a product;
- publish and manage product reviews;
- operate our loyalty and rewards program;
- award and redeem loyalty points;
- administer referral rewards; and
- detect fraudulent or abusive loyalty and referral activity.
3.5 Security, Fraud Prevention, and Legal Compliance
We may use personal information to:
- authenticate customers;
- protect customer accounts;
- protect our website and transactions;
- detect and prevent fraud, chargebacks, misuse, and security incidents;
- investigate suspicious activity;
- restrict access based on IP address or country;
- enforce our terms and policies;
- comply with tax, accounting, customs, product safety, consumer protection, and other legal obligations;
- respond to lawful requests from courts, regulators, law enforcement, and government authorities; and
- establish, exercise, or defend legal claims.
Payment processors and fraud prevention providers may use automated systems to assess transactions and identify suspicious activity.
4. LEGAL BASES FOR PROCESSING
Where the laws of the European Economic Area, United Kingdom, Switzerland, or another jurisdiction require us to identify a legal basis, we rely on one or more of the following legal bases.
4.1 Performance of a Contract
We process personal information where necessary to:
- take steps at your request before entering into a contract;
- process and fulfil your order;
- process payment;
- arrange delivery;
- provide a customer account;
- provide requested customisation;
- process a return, refund, replacement, or warranty request; or
- provide customer service relating to your purchase.
4.2 Consent
We rely on consent where required, including for:
- marketing emails;
- non-essential cookies;
- advertising pixels;
- personalised advertising;
- certain analytics activities; and
- the publication or use of content where consent is required.
You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.
4.3 Legitimate Interests
Where permitted by law, we may process personal information for our legitimate interests or those of a third party, including:
- operating and improving our business;
- providing customer service;
- maintaining website and transaction security;
- preventing fraud, chargebacks, and misuse;
- understanding website and product performance;
- managing customer relationships;
- administering reviews, loyalty programs, and referrals;
- measuring business performance; and
- conducting permitted direct marketing.
Before relying on legitimate interests, we consider the nature of the information, the expected benefit, the possible impact on individuals, and available safeguards.
4.4 Legal Obligations
We process personal information where necessary to comply with applicable:
- tax and accounting laws;
- customs and import requirements;
- product safety requirements;
- consumer protection laws;
- record-keeping requirements;
- regulatory obligations; and
- lawful government or court requests.
4.5 Legal Claims
We may process personal information where necessary to establish, exercise, or defend legal claims.
5. COOKIES AND SIMILAR TECHNOLOGIES
We and our partners use cookies, pixels, local storage, software development kits, and similar technologies.
These technologies may be used for:
- website functionality;
- customer authentication;
- cart and checkout functions;
- security and fraud prevention;
- remembering customer preferences;
- analytics and performance measurement;
- email measurement;
- advertising attribution;
- advertising audience creation;
- personalisation; and
- targeted advertising.
Our website currently uses services and technologies that may include:
- Shopify;
- Shopify Payments and Shop Pay;
- Meta, including Facebook and Instagram;
- Google Analytics;
- Google Ads;
- Google & YouTube;
- Klaviyo;
- Judge.me;
- BON Loyalty;
- 17TRACK; and
- other Shopify applications and service providers described in this Privacy Policy.
In regions where consent is required, non-essential cookies and tracking technologies are not intended to operate until you make a choice through our cookie banner.
You may review or change your choices by selecting the Cookie Preferences link or other privacy controls displayed on our website.
Strictly necessary cookies support functions such as:
- website security;
- fraud prevention;
- account access;
- shopping cart management;
- checkout;
- payment processing; and
- saving privacy choices.
Strictly necessary cookies may operate without consent where permitted by applicable law.
6. SHOPIFY AND SHOPIFY NETWORK INTELLIGENCE
Our online store is hosted by Shopify.
Shopify processes personal information to provide ecommerce hosting, customer accounts, checkout, payments, security, fraud prevention, analytics, personalisation, and related services.
We have enabled Shopify Network Intelligence. This means Shopify may securely use information from our store together with information from other Shopify merchants to provide enhanced services that may help us and Shopify:
- provide customers with a more personalised experience;
- improve products and store performance;
- provide more relevant advertising;
- measure advertising performance;
- understand how customers interact with our store and advertisements; and
- improve security and fraud prevention.
Other Shopify merchants do not receive direct access to personal information from our store through Shopify Network Intelligence.
Shopify may act as our processor or service provider for certain activities and may act independently for other activities, as described in Shopify’s applicable privacy notices and terms.
You can review Shopify’s Consumer Privacy Policy at:
https://www.shopify.com/legal/privacy/consumers
You can make certain privacy requests or manage certain Shopify privacy choices through the Shopify Privacy Portal at:
You may also exercise applicable privacy rights directly with us by contacting toby@mee-plus.com.
7. EMAIL MARKETING
We use Klaviyo to send email marketing communications.
We do not currently use Klaviyo to send marketing SMS messages.
We send marketing emails where:
- you have consented;
- you have subscribed to our newsletter; or
- sending the communication is otherwise permitted by applicable law.
Marketing emails may contain tracking technologies that allow us to understand whether an email was:
- delivered;
- opened;
- clicked; or
- associated with a purchase.
You may unsubscribe from marketing emails at any time by:
- selecting the unsubscribe link in a marketing email; or
- contacting us at toby@mee-plus.com.
Unsubscribing from marketing does not prevent us from sending non-marketing communications relating to:
- your order;
- customer account;
- payment;
- delivery;
- return or refund;
- website security; or
- customer service.
We may retain your email address on a suppression list to ensure that your unsubscribe request continues to be respected.
8. TARGETED ADVERTISING AND U.S. PRIVACY CHOICES
We do not sell personal information in exchange for money.
However, our use of advertising, analytics, cookies, pixels, Shopify Network Intelligence, Meta, Google, and similar services may be considered a “sale,” “sharing,” or use for “targeted advertising” under certain United States state privacy laws, even when no money is exchanged.
Where applicable, you may opt out by:
- selecting the Your Privacy Choices or data-sharing opt-out link displayed in our website footer;
- adjusting your cookie preferences;
- enabling a legally recognised browser-based opt-out signal, such as Global Privacy Control; or
- contacting us at toby@mee-plus.com.
Where required and technically supported, we process recognised browser-based opt-out signals as an opt-out request for the browser or device sending the signal.
Opting out of targeted advertising does not prevent us from processing information necessary to:
- process an order;
- provide a customer account;
- process a payment;
- deliver a product;
- prevent fraud;
- maintain security; or
- provide customer service.
9. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to the following categories of recipients.
9.1 Shopify and Ecommerce Service Providers
We use Shopify and Shopify applications to operate:
- our online store;
- customer accounts;
- checkout;
- payments;
- search and product discovery;
- forms;
- customer messaging;
- workflow automation;
- order processing; and
- related ecommerce functions.
9.2 Payment and Financial Service Providers
We may disclose payment and transaction information to:
- Shopify Payments;
- Shop Pay;
- PayPal;
- payment card networks;
- issuing and acquiring banks;
- payment processors;
- fraud prevention providers; and
- financial settlement service providers.
These providers may process information under their own privacy notices where they independently determine how information is processed.
9.3 Shipping, Customs, and Delivery Providers
We may disclose information necessary to ship and deliver an order to:
- shipping carriers;
- postal operators;
- international logistics providers;
- local delivery partners;
- customs brokers;
- customs and tax authorities; and
- tracking providers such as 17TRACK.
The information disclosed may include:
- your name;
- shipping address;
- telephone number;
- email address;
- order details;
- customs information;
- declared product information; and
- tracking number.
9.4 Marketing, Analytics, and Advertising Providers
Subject to applicable consent and opt-out requirements, we may disclose or make information available to:
- Meta;
- Google;
- Klaviyo;
- Shopify;
- advertising networks;
- analytics providers; and
- marketing measurement providers.
Information made available may include:
- device information;
- online identifiers;
- cookie identifiers;
- website browsing activity;
- advertising interactions;
- cart and checkout events;
- purchase events; and
- contact information in hashed or otherwise protected form where supported.
9.5 Review, Loyalty, and Customer Engagement Providers
We may disclose relevant information to:
- Judge.me for review invitations, purchase verification, and review publication;
- BON Loyalty for points, rewards, and referral programs;
- Klaviyo for email communications;
- Shopify Forms for form submissions;
- Shopify Messaging for customer communications;
- Easify Options for product customisation selections; and
- other service providers that help us manage customer interactions.
9.6 Security and Fraud Prevention Providers
We may disclose information to providers that assist with:
- payment security;
- transaction screening;
- chargeback prevention;
- IP and country screening;
- website protection;
- fraud detection;
- account security; and
- prevention of misuse or abuse.
9.7 Professional Advisers
We may disclose personal information where necessary to:
- accountants;
- auditors;
- insurers;
- banks;
- lawyers;
- tax advisers; and
- other professional advisers.
These recipients are expected to handle information subject to appropriate confidentiality and professional obligations.
9.8 Legal and Regulatory Disclosures
We may disclose information where reasonably necessary to:
- comply with applicable law;
- comply with legal process;
- respond to lawful government requests;
- protect customers or the public;
- investigate fraud or security incidents;
- enforce our agreements; or
- establish, exercise, or defend legal claims.
9.9 Business Transfers
If our business or assets are involved in a merger, acquisition, financing, reorganisation, sale, insolvency, or similar transaction, personal information may be disclosed to:
- professional advisers;
- counterparties;
- prospective purchasers;
- lenders; or
- other participants in the transaction.
Any such disclosure will be subject to applicable legal and confidentiality requirements.
10. PRODUCT REVIEWS AND PUBLIC CONTENT
After a purchase, Judge.me may send you an invitation to review a product.
If you submit a review, photograph, video, or other user-generated content, information displayed publicly on our website may include:
- your name, initials, or chosen display name;
- your product rating;
- review text;
- photographs or videos;
- review date; and
- verified-purchase status.
Do not upload content that contains:
- payment information;
- confidential information;
- another person’s personal information without permission;
- unlawful or infringing material; or
- content that you do not have the right to publish.
Publicly submitted content may be viewed, copied, indexed, or shared by other users, websites, and search engines.
You may contact us at toby@mee-plus.com to request correction or removal of a review.
We may retain limited records relating to removed reviews where necessary for:
- fraud prevention;
- legal compliance;
- enforcement of our policies; or
- dispute resolution.
11. INTERNATIONAL DATA TRANSFERS
ZENFLOW TRADING CO ., LIMITED is established in Hong Kong SAR.
Our authorised personnel process personal information from Hong Kong SAR.
We do not currently process customer personal information through personnel located in Mainland China.
Our ecommerce platform and third-party service providers may store, access, or process personal information in:
- Hong Kong SAR;
- the United States;
- Canada;
- the European Economic Area;
- the United Kingdom;
- Australia; and
- other countries or regions where they or their authorised subcontractors operate.
As a result, your personal information may be transferred to, stored in, or accessed from countries or regions whose privacy and data protection laws differ from those in your place of residence.
Where required by applicable law, we take reasonable steps to use appropriate safeguards for international data transfers.
These safeguards may include:
- data processing agreements;
- contractual confidentiality and security obligations;
- standard contractual clauses;
- international data transfer addenda;
- adequacy decisions; and
- technical and organisational security measures.
You may contact us at toby@mee-plus.com for more information about safeguards relevant to your personal information.
12. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period may depend on:
- whether you have an active customer account;
- whether an order or customer service matter remains open;
- return, warranty, chargeback, and dispute periods;
- tax, accounting, and customs requirements;
- fraud prevention and security requirements;
- applicable limitation periods;
- marketing consent and preferences; and
- the need to establish, exercise, or defend legal claims.
For example:
- customer account information may be retained while your account remains active and for a reasonable period afterwards;
- order and transaction records may be retained for applicable tax, accounting, customs, warranty, and legal periods;
- customer service communications may be retained while an issue is open and for a reasonable period afterwards;
- marketing information may be retained until you unsubscribe or withdraw consent;
- limited suppression records may be retained to respect your unsubscribe request;
- reviews and public content may remain published until removed or no longer needed; and
- security logs may be retained for a reasonable period to detect and investigate misuse.
Information may remain in secure backups for a limited period after deletion from active systems.
13. DATA SECURITY
We use reasonable administrative, technical, and organisational measures designed to protect personal information against:
- unauthorised access;
- accidental loss;
- misuse;
- alteration;
- unauthorised disclosure; and
- destruction.
These measures may include:
- access controls;
- authentication measures;
- account and device security;
- encryption provided by our platforms;
- restrictions on staff access;
- fraud monitoring;
- security logging; and
- contractual requirements imposed on service providers.
No internet transmission, electronic storage system, or security measure is completely secure.
We therefore cannot guarantee the absolute security of personal information.
You are responsible for protecting access to your:
- email account;
- customer account;
- devices; and
- passwords or authentication methods.
14. YOUR PRIVACY RIGHTS
Depending on where you live and the laws that apply, you may have the right to:
- request confirmation that we process your personal information;
- request access to personal information;
- request correction of inaccurate or incomplete information;
- request deletion of personal information;
- request restriction of processing;
- object to processing based on legitimate interests;
- object to direct marketing;
- withdraw consent;
- request a portable copy of certain information;
- opt out of sale, sharing, or targeted advertising;
- request information about categories of information and recipients;
- limit certain uses of sensitive personal information, where applicable;
- appeal the refusal of a privacy request, where applicable; and
- lodge a complaint with a privacy or data protection authority.
These rights are not absolute.
We may retain or continue processing information where permitted or required for purposes such as:
- completing a transaction;
- complying with law;
- preventing fraud;
- maintaining security;
- keeping tax and accounting records; or
- establishing, exercising, or defending legal claims.
To exercise an applicable privacy right, contact:
Privacy Officer
ZENFLOW TRADING CO ., LIMITED
Email:
toby@mee-plus.com
Please describe your request and identify the email address associated with your customer account or order.
We may need to verify your identity before completing a request.
Information submitted for identity verification will be used only for verification, security, and handling the request.
Where permitted by law, an authorised agent may submit a request on your behalf. We may request proof that the agent has authority to act for you.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
15. COMPLAINTS
If you have concerns about how we handle personal information, please contact us first at toby@mee-plus.com so that we can investigate.
Depending on your location, you may also have the right to complain to:
- the Office of the Privacy Commissioner for Personal Data in Hong Kong;
- a data protection supervisory authority in the European Economic Area;
- the UK Information Commissioner’s Office;
- the Office of the Privacy Commissioner of Canada;
- the Office of the Australian Information Commissioner;
- a United States state privacy regulator or Attorney General; or
- another competent privacy or data protection authority.
16. CHILDREN’S PRIVACY
Our website and products are not directed to children under the age of 16.
We do not knowingly collect personal information directly from children under 16.
If you are under 16, please do not:
- create a customer account;
- place an order;
- subscribe to marketing;
- submit a product review; or
- provide personal information
without the involvement and authorisation of a parent or legal guardian.
If we learn that we have collected personal information from a child contrary to applicable law, we will take reasonable steps to delete or otherwise appropriately handle that information.
A parent or guardian who believes that a child has provided personal information may contact us at toby@mee-plus.com.
17. THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to:
- third-party websites;
- social media platforms;
- payment providers;
- shipping or tracking websites; and
- other third-party services.
The privacy practices of those third parties are governed by their own privacy notices.
We are not responsible for the privacy practices of third parties where they independently determine how personal information is processed.
We encourage you to review their privacy notices before providing personal information.
18. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in:
- our business practices;
- our products or services;
- the applications and service providers we use;
- legal or regulatory requirements;
- Shopify settings; or
- technical and security practices.
We will publish the updated Privacy Policy on this page and update the Last Updated date.
Where required by applicable law, we will provide additional notice or obtain consent before a material change takes effect.
19. CONTACT US
For privacy questions, requests, or complaints, contact:
Privacy Officer
ZENFLOW TRADING CO ., LIMITED
Trading as MeePlus
Email:
toby@mee-plus.com
Website:
https://mee-plus.com